Award
12.11.2019
Eventiada IPRA Golden World Awards announces 2019 winners
The best campaigns from Eastern Europe to Central Asia have been unveiled at the 9 th Eventiada IPRA GWA Gala. Winning campaigns have been selected by international jury for excellence in communications, creativity and across the border innovative approach.This year the competition covered 13 countries - Armenia, Azerbaijan, Belarus, Bulgaria, Hungary, Kazakhstan, Poland, Russia, Serbia, Tajikistan, Ukraine, Croatia and Estonia.
Eventiada IPRA GWA is the largest communications award in Eastern Europe and Central Asia, the regional partner of the IPRA GWA Award, a global competition held since 1990 by the International Public Relations Association (IPRA), one of the oldest industry associations, that has been setting up standards for public relations since 1955.
Grand Prix
Healthy Moscow – Moscow Department of Health (Moscow, Russia)
For bringing safety to the heart of families
Little Rescuers – Volkswagen Group/Public Dialog & EL Padre (Warsaw, Poland)
For promoting communications literacy and encouraging people to experience empathy
“Blind in the Big City” VR-performance – Rossiya Segodnya International Information Agency (Moscow, Russia)
PR Director of the Year
Larisa Zelkova – Senior Vice President at Norilsk Nickel
For Loyalty to the Profession
Vyacheslav Lashchevskiy Chairman of the Board of Directors of AGT Communication group
As well as
Vitaliy Rasnitsyn Russian Academy of PR President
Nadezhda Zhukovskaya Head of PR at Medialogia
Igor Raykhman CEO of Byzantium communication group
Daria Fakhreeva Executive director ICCO Russia (AKOS)
Alexander Kachanov Member of Russian Federation public chamber
Corporate and public
Best corporate social responsibility campaign
Training School Project – Nar (Baku, Azerbaijan) – 1 place
Little Rescuers – Volkswagen Group/Public Dialog & EL Padre (Warsaw, Poland) – 2 place
Izgі zhurek (Kind Heart) – Kazzinc (Ust-Kamenogorsk, Kazakhstan) – 3 place
Best public project
Countering EU-sceptic false propaganda in the regions – European Commission Representation in Estonia/Corpore (Tallinn, Estonia) – 1 place
More than Rehabilitation – Pfizer (Moscow, Russia) – 1 place
School of the Future – Epson Europe B.V/Mikhailov & Partners. Ukraine (Kiev, Ukraine) – 2 place
Take Care of the Children. Media campaign for the prevention of accidents among minors – Department of public relations, communications and youth policy of the Tyumen region (Tyumen, Russia) – 3 place
International Trends in Communications
OTP Recreation Card - Don't forget to take it – OTP Bank/Café PR (Budapest, Hungary) – 1 place
Moscow Entrepreneur – Department of Entrepreneurship and Innovative Development of the City of Moscow/WELLER MEDIA Communications Agency (Moscow, Russia) – 2 place
HiBrand Pamir 2019 – TT Mobile (Dushanbe, Tajikistan) – 3 place
Nestle for Healthier kids – Nestle Bulgaria AD/APRA Porter Novelli (Sofia, Bulgaria) – 3 place
Best launch of the year
Launch of “Oleg” - the world's first voice assistant in the field of finance and lifestyle – Tinkoff Group (Moscow, Russia) – 1 place
Let us talk about migraine / Launch of Association “Migraine Croatia” (#pricajmoomigeni) – Association “Migraine Croatia” (Udruga Migrena Hrvatska)/Pragma komunikacije (cooperation with Pink Moon creative agency) (Zagreb, Croatia) – 2 place
Presentation of the new Range Rover Evoque – Jaguar Land Rover/Eventum Premo (Moscow, Russia) – 3 place
Best digital and SMM project
Integrated product promotion of the “smart” intercom created by the Electronic City company in Novosibirsk – Electronic City/AGT-Siberia Communication Agency (Novosibirsk, Russia) – 1 place
Marketing communications
First and Only Official City Cat Caretaker in the World – Administration of the municipality “Zelenogradsk City District” (Zelenogradsk, Russia) – 1 place
Homo Ludens – PepsiCo/RODNYA x Possible Group (Moscow, Russia) – 2 place
L’Etoile: Client Days – L’Etoile/Beetl (Moscow, Russia) – 3 place
Best international campaign covering one or more foreign markets
Communication support for the launch of vaccine production at the Mechnikov factory in Nicaragua and vaccination of the country's population against influenza – St. Petersburg Scientific Research Institute of Vaccines and Serums/Insiders (Moscow, Russia) – 1 place
Tesla hits Promobot robot in Las Vegas – Promobot (Perm, Russia) – 2 place
Event of the year
“MEMoirs” exhibition project – Mikhailov and Partners. Management of Strategic Communications (Moscow, Russia) – 1 place
Festival of Turkey 2019 – ZIA (Moscow, Russia) – 2 place
Western Balkans Digital Summit 2019 – M2Communications (Belgrade, Serbia) – 3 place
Best integrated project
Recycle with Us – Coca-Cola System in Russia/R.I.M. (Moscow, Russia) – 1 place
Let us talk about migraine / Launch of Association “Migraine Croatia” (#pricajmoomigeni) – Association “Migraine Croatia” (Udruga Migrena Hrvatska)/Pragma komunikacije (cooperation with Pink Moon creative agency) (Zagreb, Croatia) – 2 place
Corporate communications
Out of This World: How to Make the Whole World Talk about a Startup from Russia – StartRocket/RODNYA Creative PR Studio (Moscow, Russia) – 1 place
OTP Recreation Card - Don't forget to take it – OTP Bank/Café PR (Budapest, Hungary) – 2 place
Communication support of Sberbank Private Banking – Sberbank Private Banking/Communication Agency PR Inc. (Moscow, Russia) – 3 place
Sports communications
“Fan-Promenade” pre-match program – Football Club Zenit/STEM Agency (St. Petersburg, Russia) – 1 place
51th Kékszalag – Magyar Vitorlás Szövetség/LA Communications Kft. (Budapest, Hungary) – 2 place
Best social project
“Blind in the Big City” VR-performance – Rossiya Segodnya International Information Agency (Moscow, Russia) – 1 place
“Red Carnation” all-Russian charity event – Memory of Generations Charity Fund (Moscow, Russia) – 1 place
Non-stop Life with Resource Diabet Plus – Nestle Russia (Moscow, Russia) – 2 place
Best volunteer project
Blue Bird – Home Credit and Finance Bank (Moscow, Russia) – 1 place
Burabike Fest 2019 Sports & Music Charity Festival – Bulat Utemuratov Foundation (Almaty, Kazakhstan) – 2 place
“Family for Every Child” charity project – UN Children's Fund (UNICEF) in Belarus, Priorbank/PRCI.Storytellers (Minsk, Belarus) – 3 place
Tabby Navigator – Tourist Information Centre of Primorsky Territory (Vladivostok, Russia) – 3 place
Best cultural project
“EMMY-mission: Russia's Imprint in World Television History” – СТС Media (Moscow, Russia) – 1 place
“The Artist and the Сity. Zoyas” urban cultural and exhibition project – the agency's own project with the support of the general partner VTB Bank Belarus/GBS Communications Company (Minsk, Belarus) – 2 place
Classical Music at the Town Hall with velcom | A1 – A1 Belarus/ARS Communications (Minsk, Belarus) – 3 place
Best project that meets international standards
“Oil” at VDNKh, Moscow – Lukoil (Moscow, Russia) – 1 place
TeenPower by Rosatom – Rosatom Corporate Academy (Moscow, Russia) – 2 place
Scarlet Sails – Channel Five (St. Petersburg, Russia) – 3 place
Safe Production Culture – Salym Petroleum Development (Moscow, Russia) – 3 place
Most innovative campaign in approach and tools
Samsung Newsroom Russia – Samsung Electronics Rus (Moscow, Russia) – 1 place
Gillette Gives Away Porsche – Procter & Gamble (Moscow, Russia) – 1 place
The copper heart of Bulgaria – 60 years later, we made it all together – Aurubis Bulgaria/Chapter 4 Bulgaria (Sofia, Bulgaria) – 2 place
Moscow Entrepreneur – Department of Entrepreneurship and Innovative Development of the City of Moscow/WELLER MEDIA Communications Agency (Moscow, Russia) – 3 place
Healthy Lifestyle category
Best New Direction of Healthy Lifestyle
Moscow region medical school №5/ Moscow region Department of Health (Serpukhov, Russia) – 1 place
Healthy lifestyle digital/SMM project
Healthy Moscow – Moscow Department of Health (Moscow, Russia) – 1 place
“Green Fitness” social and sports movement – Corporation of Active Youth (Kazan, Russia) – 2 place
Best healthy lifestyle project
Vote for Your Skating Rink! – Beiersdorf/Pro-Vision Communications (Moscow, Russia) – 1 place
“Achieving Goals” 2019 sports and music festival – Russian Railways/Sobytie Communications (Moscow, Russia) – 2 place
The torch relay of the XXIX World Winter Universiade 2019 in Krasnoyarsk – Directorate of Krasnoyarsk 2019/R.I.M. (Moscow, Russia) – 3 place
Healthy lifestyle promotion
Healthy Lifestyle through Youth! – Moscow Department of Health (Moscow, Russia) – 1 place
HIV Test: Expedition 2019 – Ministry of Health of the Russian Federation/VNG (Moscow, Russia) – 2 place
Youth category
Creative campaign of the year
Updated media project of the “SGUshchenka” magazine – Saratov State University (Saratov, Russia) – 1 place
“NIGHT”: art & science space – HSE University/Ingrup StS (Moscow, Russia) – 2 place
I Am a Creator – Museum Resource Center (Noyabrsk, Russia) – 3 place
Event of the year
Vardavar International Festival – Federation of Youth Clubs of Armenia (Yerevan, Armenia) – 1 place
Game of Philosophers – Lomonosov Moscow State University (Moscow, Russia) – 2 place
HSE RUN – HSE University (Moscow, Russia) – 3 place
Social media campaign
TeleVyshka – TeleVyshka (Moscow, Russia) – 1 place
The Vyshka – The Vyshka (Moscow, Russia) – 2 place
Re: Team – State University of Management (Moscow, Russia) – 3 place
Social project
The Issue of Suicide among Adolescents Aged 15 to 19 Years – School No. 65 (Novosibirsk, Russia) – 1 place
“Magic World” inclusive festival – HSE University/Open Your Eyes (Moscow, Russia) – 2 place
School of Media Literacy – Chelyabinsk State University (Chelyabinsk, Russia) – 3 place
“#Mediakach” intensive course – Ukhta State Technical University/“Pertsy” student PR agency (Ukhta, Russia) – 3 place
Student of the year
Elena Shumakova – Chelyabinsk State University (Chelyabinsk, Россия)
Faculty of the Year
Faculty of Communicative Management of Russian State Social University (Moscow, Russia)
School projects
Best event
Take Your Mind off Your Smartphone and Do a Pull-up – Magnitogorsk City Multidisciplinary Lyceum at the Magnitogorsk State Technical University (MSTU) (Magnitogorsk, Russia) – 3 place
Social and digital media project
“School Cleaning” social application for schoolchildren – School No. 68 (Penza, Russia) – 1 place
“Target” social project – Feodosia College of Construction and Resort Services (Feodosia, Russia) – 2 place
Category “Life” on the Wheel – GOR.COM35 Youth Center (Vologda, Russia) – 3 place
Eventiada IPRA GWA is the largest communications award in Eastern Europe and Central Asia, the regional partner of the IPRA GWA Award, a global competition held since 1990 by the International Public Relations Association (IPRA), one of the oldest industry associations, that has been setting up standards for public relations since 1955.
Eventiada IPRA GWA is organized since 2011 by Orta Communications, the International Public Relations Association (IPRA), Association of Managers, Lomonosov Moscow State University and Russian State Social University with the support of Ministry of Health of Russian Federation, “Rossiya Segodnya” news agency, publishing house Komsomolskaya Pravda and Sostav.ru.
Eventiada IPRA GWA is supported by the leading national associations across the region Azerbaijan Public Relations Association (APRA), Armenian PR Association (APRA), Baku School of Public Relations, Belarus Association of communication consultants companies, Bulgarian Association of PR Agencies (BAPRA), Croatian Association for Public Relations (HUOJ), Estonian Public Relations Association (EPRA), the Finnish Association of Marketing, Technology and Creativity (MTL), Hungarian PR Association (MPRS), Latvijas Asociācija sabiedrisko attiecību profesionāļiem (LASAP), Polish Public Relations Association (PSPR), Romanian Public Relationa Association (ARRP), Russian Association of Communication Directors and Corporate Publishing (AKMR), Russian Communications Consultancies Association (AKOS) and Russian Association for Public Relations (RASO).