News

Award

03.12.2020

Eventiada IPRA GWA 2020 Shortlist Announced

Winners will be unveiled during Gala Ceremony on December 15th

The shortlist of the largest communications award in Eastern Europe, the CIS and Central Asia, Eventiada IPRA GWA, a regional partner of the IPRA Golden World Award, a global competition held since 1990 by the International Public Relations Association (IPRA), has been published. In 2020 Eventiada IPRA GWA joins IPRA Golden World Awards in supporting the UN Sustainable Development Goals.
Alexey Safronov, President of Eventiada IPRA GWA, General Director of Orta Communications Group: “Together with IPRA, we are delighted to welcome participants from 14 countries of Eastern Europe, CIS and Central Asia. New countries have joined us this season, and the total number of participants has grown by more than 25%. Despite the challenges of this year, it is encouraging to note the growing industry interest in international expert recognition and the really high level of campaigns. Particularly popular are both the updated categories with more corporate, social and public sector awards, and the quest for most effective campaigns in support of UN SDGs. We look forward to December 15 and our phygital (physical + digital) Gala Ceremony".
The shortlist is now available at www.eventiada.com. Winners in all nominations, Grand Prix and Sustainable Development Grand Prix laureates as well as personal nominations will be announced at the Gala. It will start at 3.00 PM GMT and will feature a live broadcast on our website.
This season Eventiada IPRA GWA covers 14 countries: Armenia, Belarus, Bulgaria, Croatia, Hungary, Kazakhstan, Latvia, Poland, Romania, Russia, Serbia, Tadjikistan, Turkey and Ukraine. It brings together the largest multinational and national corporations, global and local NGOs, governments, network and independent agencies and, of course, the creative youth.
Eventiada IPRA GWA is organized since 2011 by Orta Communications Group and the International Public Relations Association (IPRA), Association of managers (AM), Lomonosov Moscow State University and Russian State Social University. It is supported by APRA (Azerbaijan), APRA (Armenia), AKKK (Belarus), Baku School of PR, BAPRA (Bulgaria), HUOJ (Croatia), EPRA (Estonia), IPR (Belarus), NASO (Kazakhstan), MTL (Finland), MPRSZ (Hungary), LASAP (Latvia), PRSS (Slovenia), PSPR (Poland), ARRP (Romania), DSOJ (Serbia), IDA (Turkey), TUHHID (Turkey). In Russia Eventiada IPRA GWA is supported by RAEC, AKAR, AKMR, AKOS, RASO, RAPR, PRCA Russia, ARDA, RBEN, ABKR, RAMU, “Rossiya Segodnya” media group, Kommersant, “Komsomolskaya Pravda” publishing house, Sostav.ru and PR Online.

Shortlist

Outstanding Campaigns Supporting UN Sustainable Development Goals Category Awards
Best Campaign Supporting Healthy Lives and Promoting Well-being for All at All Ages

• 100 hours with A1: Support TEAM BY! – A1 / ARS Communications / Eventum Globo (Belarus)
• Prevention program to combat smoking in SUEK – SUEK (Russia)
• How to unite more than 1 million kids over the world? New global digital projects of Gazprom Football for Friendship – Gazprom / AGT Communications (Russia)
• 3D printing of personal protective equipment (PPE) for physicians of the Republic of Tatarstan – Bank ZENIT (Russia)
• Double moat against COVID-19 – Administration of the Tunkinsky region of Buryatia (Russia)

Best Campaign Supporting the Inclusive and Equitable Quality Education and Promoting Lifelong Learning Opportunities for All

• SPIRIT Transformations – COOL libraries Bulgaria – Orgachim/Hub Ahead (Bulgaria)
• The Firsts – A1 / ARS Communications, Eventum Globo (Belarus)
• Career guidance program for orphans "Generation Choice" – KFC / Opening Horizons (Russia)
• The first online financial literacy family festival – Ministry of Finance of the Russian Federation / R.I.M. communications agency (Russia)

Best Campaign Supporting Gender Equality and Empowerment for All Women and Girls

• Vodafone Women’s Day campaign 2020 – Vodafone Hungary/ACG Pro (Hungary)
• My Name is Enough – UNFPA/Doping Creative Agency (Armenia)
• Dove #ShowUs – Unilever Rus/Initiative media agency (Russia)
• The brand that helps girls overcome shame – P&G Always/Strategic Communications (Russia)

Best Campaign Supporting the Promotion of Inclusive and Sustainable Economic Growth, Employment and Decent Work for All

• Moscow helps! Small business subsidies – Department of Entrepreneurship and Innovative Development of the City of Moscow / WELLER MEDIA (Russia)
• Career Day – TikTok (Russia)
• Online project "We shall Overcome: Chronicles of Business Rescue" – Complex of Economic Policy and Property and Land Relations of the City of Moscow (Russia)

Best Campaign Supporting the Building of Resilient Infrastructure, Promotion of Sustainable Industrialization and Fostering Innovation

• City industry forums – Department of Entrepreneurship and Innovative Development of the City of Moscow / Moscow Agency of Innovations (Russia)
• "Oil": innovations in the oil industry for the sustainable development of the planet – LUKOIL (Russia)

Best Campaign Supporting the Cities to be Inclusive, Safe, Resilient and Sustainable

• “ProfEye Challenge” preserving historical Yerevan – PROFAL/SPRING PR (Armenia)
• Innovations for clear sky – SUEK (Russia)
• Kazan – a city without waste – Coca-Cola HBC Russia (Russia)

Best Campaign Supporting the Sustainable Consumption and Production Patterns

• Bloggers talk about rational consumption – iHerb (Russia)
• Support of the law aimed at creating digital financial assets and developing the digital economy – Interros (Russia)

Best Campaign Supporting the Conservation and Sustainable Use of the Oceans, Seas and Marine Resources

• Earth Overshoot 2020 – WWF-Russia (Russia)
• Environmental Debt Day – WWF-Russia (Russia)

Best Campaign Supporting the Sustainable Management of Forests, Combat with Desertification, Halt and Reverse of Land Degradation, Halt of Biodiversity Loss

• “Saving can not be cut down": what will happen to the forest on unused agricultural lands – Greenpeace / PR News research company (Russia)
• Reconstruction of Almaty Botanical Garden. PR part. – Bulat Utemuratov Foundation (Kazakhstan)
• The Great Northern expedition – Russian Academy of Science Siberia with Nornickel (Russia)

Best Campaign Supporting the Revitalization of the Global Partnership for Sustainable Development

• Fairycology — popularization of eco-education – P&G Fairy (Russia)
• Domestos bottle banks – Unilever Rus/Initiative media agency (Russia)

Practice Areas
Best Reputation Management

• Performance in Basketball Equals Lenovo – Lenovo Turkey/Hill and Knowlton Strategies Turkey (Turkey)
• Innovation for everyone: Xiaomi top technology at honest prices – Xiaomi/Confident Communications (Romania)
• COVID in the Air – Budapest Airport/Lounge Group (Hungary)
• The launch of the first super app in Russia – Tinkoff Group (Russia)
• Vinci Agency communications campaign for Tochka Bank – Tochka Bank/Vinci Agency (Russia)

Best Institutional Image

• "Metro is lucky with you": a new concept of attracting and recruiting for mass professions – SOE "Moscow metro" (Russia)
• «Communications operator transformation» – TT Mobile (Tajikistan)
• Retainer support of Greenworks garden battery devices – Greenworks/Blackline PR&Digital (Russia)

Best Change Management Campaign

• "Economy without a virus" Business navigator – Ministry of Economic Development of the Russian Federation/Market Group (Russia)
• #LGLifeIsGood Program – for promoting the idea of unification, mutual support, doing good deeds among generations Z and Y during the period of pandemic and post-isolation – LG Electronics/ AGT Communications (Russia)
• Digital rebranding of the census – Federal State Statistics Service / CROS, CROS.MARKETING (Russia)

Best Issues Management

• The case of Kristīne Misāne – Reputé, A Weber Shandwick affiliate (Latvia)
• Moscow helps! Small business subsidies – Department of Entrepreneurship and Innovative Development of the City of Moscow / WELLER MEDIA (Russia)
• Launching the Skolkovo Park business district during pandemic – Millhouse/PR Inc. (Russia)
• FASHION as a PROFESSION – Ministry of Industry and Trade of the Russian Federation /AGT Communications (Russia)

Best Crisis Management

• Online project "We shall Overcome: Chronicles of Business Rescue" – Complex of Economic Policy and Property and Land Relations of the City of Moscow (Russia)
• "Dad went autonomously." Internal communications – Rosenergoatom (Russia)
• Organization of temporary community service in the Murmansk region – Ministry of Labor and Social Development of the Murmansk region (Russia)

Best Executive Communications

• Cisco partner summit 2019 «New Shores» – Cisco/STEM Agency (Russia)
• iHerb — business with a human face – iHerb (Russia)

Society Engagement

• LET’S CREATE THE WAVE OF SUSTAINABLE VALUES!@ – Hemofarm a.d. (Serbia)
• Vodafone Women’s Day campaign 2020 – Vodafone Hungary/ACG Pro (Hungary)
• The first online financial literacy family festival – Ministry of Finance of the Russian Federation / R.I.M. communications agency (Russia)
• Event #RunForTwo in support of children and adults with SMA – "Roche"; Foundation "SMA Families" / Grayling Russia + Katana Event (Russia)
• People's vote to choose naval commanders and sailors to be included to the Alley of Heroes of the Russian Fleet in Kronstadt – ANO "Island of Forts" (Russia)
• City competition for young professionals "Faces of the District" – "Moscow Agency for the Implementation of Public Projects" of the Department of Territorial Executive Bodies (Russia)

Best Community Relations

• BASF Stay at home chemistry campaign – BASF/Press Office (Serbia)
• Playing Connects Us All – Szerencsejáték Zrt./Lounge Group (Hungary)
• Street Sports Festival “Sports Weekend” – ANO “Center for Sports, Patriotic and Social Programs” / Department of Physical Culture and Sports of the City of Moscow, MosKomSport, State budgetary institution of the city of Moscow “Multifunctional centers for the provision of public services in the city of Moscow”, Moscow Social Development Complex (Russia)
• Communication program "Help to Local Communities" – PJSC "MTS" (Russia)

Best Social Campaign

• These Paws Need a Helping Hand! – Jófogás (Adevinta Hungary)/Lounge Group (Hungary)
• My Name is Enough – UNFPA/Doping Creative Agency (Armenia)
• Be a Car Guide! – Autóőrszem (Car Guide) Mobile application/White Elephant Digital (Hungary)
• How to enable young architects, restorers and historians to gain unique practical knowledge in the field of preserving cultural heritage sites? – Gazprom / AGT Communications (Russia)
• #ShowUs and Self-Esteem Improvement Project – Unilever in Russia, Ukraine and Belarus (Dove brand) / CROS (Russia)
• Moscow professional skills championship among people with disabilities "Abilympix" – Center on additional professional education "Professional" (Russia)
• Large-scale social campaign "Unambiguously" – NGO Road Safety Russia (Russia)

Best Public Campaign

• Nationwide online action in support of Russian doctors and volunteers fighting for the health of Russians during the COVID-19 pandemic "Please breathe!" – "Rossiya Segodnya" Media group (Russia)
• Telling Stories Fest: 1 million viewers – 1 million stories – HSE University/ R.I.M. communications agency (Russia)
• Mendeleev answers – Google Russia/Ketchum Moscow (Russia)
• #Nocandy. Fundraising campaign and eloquent installation in support of orphans – Institution for the social adaptation of orphans “Niti Druzhby” / PRCI (Belarus)

Best NCO Campaign and Social Good

• This Truly Matters – Association of Parents with Children with Disabilities Brački pupoljci / CTA komunikacije (Croatia)
• Reconstruction of Almaty Botanical Garden. PR part. – Bulat Utemuratov Foundation (Kazakhstan)
• League of Knowledge "Natural Intelligence” – Bayer/PR-Consulta (Russia)
• Competition for the media "Heroes of the Pen" – ANO Center for Social Projects "Being Human" (Russia)

Best Volunteer Campaign

• 100 days for a dream – BIOCAD CJSC (Russia)
• Volunteer project "Into a fairy tale – from home" – PJSC "MTS" (Russia)
• Volunteer – “Komsomolskaya Pravda” Publishing House (Russia)

Best Employee Communications

• Stand Up RTK IT – Rostelekom Information Technologies /STEM Agency (Russia)
• Goldik teaches children and adults to mine gold – PJSC "Vysochaishy" (Russia)

Best Employer Branding

• "Metro is lucky with you": a new concept of attracting and recruiting for mass professions – SOE "Moscow metro" (Russia)
• Monument to the delivery guy – "Azbuka Vkusa", Perekrestok.ru, Ozon, "Dodo Pizza", Delivery Club / POSSIBLE Group (Russia)

Best HR Campaign in Turbulent Times

• New reality, a campaign on internal anti-crisis communications – "Pyaterochka" retail chain (Russia)
• "Let's go through this together" – a comprehensive program to support the external and internal brand of the employer Coca-Cola HBC Russia during a pandemic – Coca-Cola HBC Russia (Russia)

Best Integrated Campaign

• PARKER. A status gift for a dear person – PARKER/Pro-Vision Communications (Russia)
• Tinkoff Rosafest 2020. THE GAME – Tinkoff Bank/Spotway (Russia)
• Competition "Digital Breakthrough" – ANO "Russia – Land of Opportunities" / PR Partner Communication Agency (Russia)

Best Marketing to Men

• There is no better man than you are – P&G Gillette (Russia)
• PARKER. A status gift for a dear person – PARKER/Pro-Vision Communications (Russia)

Best Marketing to Women

• Dove #ShowUs – Unilever Rus/Initiative media agency (Russia)
• #StoriesInsideUs – Libresse / Essity/RODNYA Creative PR Studio (Russia)

Best Marketing to Youth

• Tinkoff Rosafest 2020. THE GAME – Tinkoff Bank/Spotway (Russia)
• The brand that helps girls overcome shame – P&G Always/Strategic Communications (Russia)
• VR-reconstruction "Unknown standard-bearer" – Media group "Rossiya Segodnya" (Russia)
• New generation chooses Rexona – Unilever Rus/Initiative media agency (Russia)
• Educational project PolitIQ – Center for the Study of Crisis Society (Russia)

Best Cultural Campaign

• MTS culture code – MTS PJSC (Russia)
• Festival "North Caucasus: synthesis of the world, synthesis of arts" – Ministry of Economic Development of the Russian Federation / Russian Information Agency TASS (Russia)
• International Music Festival "The Road to Yalta" – Aid fund for compatriots who appeared to be found in social humanitarian problems «Humanitarian world» (Russia)

Best Non-Financial/Sustainability Report

• Sustainability Report 2018–2019 "Increasing Sustainability" – SUEK (Russia)
• Sustainable development report of MTS Group for 2019 – MTS PJSC (Russia)

Best Corporate Media

• «YouSearched» – an inspiring online magazine about travel, hobbies and daily discoveries – VSK Insurance House (Russia)
• Corporate radio KFC.FM – KFC (Russia)
• Goldik teaches children and adults to mine gold – PJSC "Vysochaishy" (Russia)

Best Corporate Film/Video

• "500 thousandth ton of loparite concentrate" – LLC "Lovozerskiy mining and processing plant" (Russia)
• Video clip "Flexible Platform" – part of Ctrl2GO brand DNA – Ctrl2GO Group of Companies / Communication Agency 5K LLC (Russia)

Best Exhibition

• "Oil": innovations in the oil industry for the sustainable development of the planet – LUKOIL (Russia)
• Zagorsk Pipe Plant at the PMGF-2019 – Zagorsk Pipe Plant / EXPONIC (Russia)

Best Research and Planning

• Nomination research and planning: GR through PR for the Association "Greenhouses of Russia" – Fields4e PR (Russia)
• “Saving can not be cut down": what will happen to the forest on unused agricultural lands – Greenpeace / PR News research company (Russia)

Best Measurement and Evaluation

• MUSEUMS ONLINE: Analytics for evaluating the effectiveness of communications – Museums / PR News research company (Russia)
• Semantic analysis to assess the effectiveness of communication – Ozon / PR News research company (Russia)

Special Categories
Best Innovative Campaign

• Likee inspires youth to fight the spread of coronavirus – Likee / Grayling (Russia)
• #PetelinkaPROFit fitness project – Cherkizovo Group

Launch of the Year

• Launch of the Spotify music application in Russia – Spotify / PBN Hill + Knowlton Strategies (Russia)
• Samsung 2020 "Offline + online = efficiency + security" – Samsung Electronics Rus (Russia)
• Media Tomorrow. Our answer to 2020 – JSC Rosenergoatom (Power Division of Rosatom State Corporation) (Russia)
• Launch of the JYSK brand on the Russian market – JYSK / Blackline PR & Digital (Russia)

Best International Campaign

• Digitizing changes – Sber (Russia)
• Kaspersky Exploring Russia – Kaspersky / RODNYA Creative PR Studio (Russia)
• Made in Russia: 1.6 billion potential buyers for goods from Russia – Russian Export Center / R.I.M. communications agency (Russia)
• 4th All-Russian GMP-Conference with international participation – State Institute of Drugs and Good Practices / Corporate Communications S-Group (Russia)

Best Campaign that Meets International Standards

• The launch of the first super app in Russia – Tinkoff Group (Russia)
• The first Valorant tournament – P&G Old Spice (Russia)
• Digit – digitizing today – Zyfra / Fields4e PR (Russia)

Best Campaign Promoting Non-Profit Organization

• Environmental Debt Day – WWF-Russia (Russia)
• Information and analytical web resource RFPA – NPO "Russian Fertilizers Producers Association" (Russia)

Contribution to Communications Industry Categories
Best Campaign Promoting PR Industry

• Sociological project "#Wethink" – Mikhailov and Partners. Analytics (Russia)
• Responsible communication is the new black – Young Group Social / Fields4e PR (Russia)

Best Public Campaign by Communications Consultancy

• STOP Suicide – CPLS Mind/All 4 Comms (Poland)
• “ProfEye Challenge” preserving historical Yerevan – PROFAL/SPRING PR (Armenia)
• Charity auction "THANKYOU!" to help doctors – ARS Communications (Belarus)

Best Campaign by Professional Association

• Information and analytical web resource RFPA – NPO "Russian Fertilizers Producers Association" (Russia)
• Business Ethics: Home – Russian Business Ethics Network (Russia)

Best Campaign Promoting the Image of Communications

• Association for the Development of Digital Agencies ARDA – Association for the Development of Digital Agencies ARDA (Russia)
• Telling Stories Fest: 1 million viewers – 1 million stories – HSE University/ R.I.M. communications agency (Russia)

Media Project of the Year

• PROGOLF NewEurope – international edition, golf magazine – Agency INFOCON (Ukraine)
• "Lessons of Victory: "Memory is us!" – “Rassvet” Newspaper (Russia)
• Compliance radio program – Megapolis 89.5 FM (Russia)
• VR-reconstruction "Unknown standard-bearer" – "Rossiya Segodnia" media group (Russia)

Youth Campaigns
Student of the Year

• Evgeny Voronin, medical volunteer of the Moscow Regional Medical College N5 (Russia)
• Anait Abramyan – Lomonosov Moscow State University (Russia)
• Ekaterina Rodionova – Lyceum No. 4, Ryazan / HSE University, 1st year (Russia)

Team of the Year

• Academy of Communication – BSU (Belarus)
• #DreamTeam – Team of the Youth Center "GOR.COM 35" (Russia)
• Youth Council at the Moscow Department of Health (Russia)
• Project group on intergenerational communications RASO / SPARKLE (Russia)
• "House of children's creativity "Dryada" (Russia)
• PR club of Moscow State University – Lomonosov Moscow State University (Russia)

Pupil of the Year

• Olga Yarotskaya – Murmansk Academic Lyceum (Russia)
• Lyubov Pautova – "Gymnasium No. 5" (Russia)
• Elisaveta Bagnyuk – Children's and Youth Center of the Kola region (Russia)
• Diana Kosinova – "Gymnasium №1”, Borisoglebsk (Russia)
• Angelina Tsabadze – Vidyaevo secondary school №1 (Russia)

Best Youth Campaign

• Youth community “PROSTO” (Russia)
• The year of memory and glory – Sarapul Historical Architectural and Art Museum-Reserve (Russia)
• Academy of Communication – 4th year students of BSU (Belarus)
• At Work | Workshop of your career – Public Chamber of Moscow/Association of Students and Student Communities of Moscow (Russia)
• HSE RUN – HSE University / Ingroup CtC (Russia)
• SMM of the Philosophical Faculty – Lomonosov Moscow State University (Russia)
• MediaGrant Information and Consultative Resource – Russian State Social University (Russia)
• Response to the Covid-19 pandemic – Sevastopol State University (Russia)

Best Youth Campaign Promoting Sustainable Development Goals

• Likee inspires youth to fight the spread of coronavirus – Likee / Grayling (Russia)
• Healthistan – Galatasaray University (Turkey)
• Excursions to medical organizations of the city "My Medicine" – Youth Council at the Moscow Department of Health (Russia)
• 4K "Youth space" – Youth Center" Victory "(Russia)